SELF-STORAGE MARKET INTELLIGENCE

The institutional playbook, made for the independent owner.

Farmer Research Group gives independent facility owners the same demographic, drive-time, and competitive data the national REITs rely on - so you can price with confidence and grow the value of your facility.

Request a Market Study What's in a study →

Market Snapshot 3-MILE RING

● Your facility ● Competitor

48,210

POPULATION

19,540

HOUSEHOLDS

$72,400

MEDIAN INCOME

COMPETITORS

ILLUSTRATIVE SAMPLE

WHAT WE STUDY

Four lenses on your market.

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Demographic Analysis

Population, households, income, age, and renter mix that drive storage demand in your trade area.

Drive-Time Statistics

Real drive-time rings that define who can actually reach your facility - not just a radius on a map.

Competitor Pricing

Unit-by-unit rate comparisons across nearby operators so you know exactly where you stand.

Supply Analysis

Existing and planned square footage per capita to reveal whether your market is under- or over-built.

BUILT BY AN OPERATOR

We've sat on both sides of the table.

More than a decade inside the storage business - across both institutional portfolios and independent, family-run facilities. We know which numbers move a facility's value, and we translate them into decisions you can act on.

Read our story →

10+

years in self-storage

worlds - institutional & mom-and-pop

data lenses per study

clear report you can act on

HOW IT WORKS

From your address to a decision.

Share your property

Send us the address and any context you have - management history, P&Ls, rent rolls, or current occupancy.

We build the study

We assemble demographics, drive-time demand, competitor pricing, and supply into one clear, sourced report.

You make the call

Walk away knowing how to price, where you stand, and where the value is - with institutional-grade backing.

Find out what your market is telling you.

Request a market study and we'll show you where your facility stands - and where it could go.

Request a Market Study

OUR SERVICES

Everything that goes into a market study.

Four data lenses, assembled into one institutional-grade report - built specifically to help independent owners make informed decisions.

Demographic Analysis

We profile the people in your trade area - population, household counts, income, age distribution, homeownership, and renter mix - the factors that actually drive demand for storage.

Population & growth Household income Renter concentration Age & life-stage mix

Drive-Time Statistics

A storage customer's world is measured in minutes, not miles. We map true drive-time rings around your facility to define the population that can realistically reach you - and compare it against the competition's reach.

5 / 10 / 15-min rings Captured population Trade-area overlap

Competitor Pricing Analysis

We survey the operators around you and break their rates down by unit type and size, climate-controlled vs. standard, and promotions - so you can see exactly where your pricing sits and where there's room to move.

Rate-by-unit comparison Climate vs. standard Promotions & concessions

Supply Analysis

We measure existing and planned rentable square footage per capita to tell you whether your market is undersupplied, balanced, or saturated - the single biggest signal of where rates and occupancy are headed.

Sq. ft. per capita Pipeline & new builds Saturation index

WHAT YOU RECEIVE

One report. Every answer.

PDF Report

A clean, sourced document you can share with partners, lenders, or brokers - formatted for the boardroom, written for the operator.

Data Tables

Raw competitor rate grids and demographic tables in Excel - so you can run your own numbers and update as the market moves.

Recommendations

Plain-language actions, prioritized by impact - not a data dump. What to do with the numbers, and in what order.

Ready to see your market clearly?

We'll build your study and walk you through every finding.

Request a Market Study

ABOUT US

An operator's eye, in your corner.

Farmer Research Group was founded on a simple observation: the data that lets the big operators win is rarely available to the independent owners who need it most.

After more than ten years inside self-storage - working across both institutional portfolios and family-run, mom-and-pop facilities - we've seen firsthand how the same handful of numbers separate a facility that's leaving money on the table from one that's running at its full value.

Isaac and Oliver Farmer, Co-Founders of Farmer Research Group

OUR MISSION

“To put institutional knowledge in the hands of independent owners - so every decision about your facility is an informed one.”

WHAT WE BELIEVE

How we work.

Operator-grounded

Our analysis comes from people who have actually run facilities - not a generic data vendor.

Independent-first

We work for you, the owner. Our only goal is helping you understand your market clearly.

Plainly useful

Every report ends in a decision you can make, not a spreadsheet you have to decode.

Let's look at your market together.

Request a Market Study

GET STARTED

Request a market study.

Tell us where your facility is and we'll be in touch to scope the study. No cost, no obligation for the initial conversation.

CONTACT

We'd like to hear from you.

Whether you're evaluating an acquisition, trying to optimize an existing facility, or just curious what the data says about your market - we're happy to talk.

info@farmerresearchgroup.com

Based In

United States

Focus

Independent operators managing 1–10 facilities